The tools in a local business owner’s marketing toolkit typically drive discovery, promotion, and loyalty for his/her business. For many business owners, this is also the typical order of operations. First, a business needs to be “discoverable.” This means it should be in a good location, have…
Current Events and Topics
Often times, there are current events, professional sports games, political movements and other things happening in you community that are important to your customers and followers. Should you get involved in the conversation about these topics? Obviously there are are…
“Start by listening to how your audience speaks and listens to each other. Then refine your voice to sound sweetest to their ears. Make sure the words you use, the syntax and cadences, are relevant to their expectations. And be consistent in how you present yourself.”
Digital pinboards group educational media resources
The social web has broadened the possibilities for informing and educating, and we’ve already seen sites such as Kroupys, a Q&A platform for higher education students to share knowledge. Now, Learnist is a Pinterest-style site which enables users to collate their online resources by theme. READ MORE…
Here’s what I saw, reading the tech news this morning:
BREAKING: Instagram lost tens of millions of users due to the TOS backlash!!!
Update: Actually, it wasn’t very many.
Update 2: Actually, any loses had nothing to do with the TOS fiasco.
Update 3: Actually, the data is fundamentally flawed.
Update 4: Actually, Instagram has gained users since the situation.
Update 5: Fuck. Whatever. This still totally matters. Reasons.
Another sterling day for the tech press.
Are you wondering why your customers do not engage with you on Twitter or Facebook? Are you wondering why no one reads your blog even though you pushed the blog posts to all your social networks and paid people to publish them? Yes, your content distribution might be awesome, but your content…
We don’t have a choice of whether we do social media, the question is how well we do it.
Erik Qualman
